User research focuses on understanding user behaviours, needs, and motivations through observation techniques, task analysis, and other feedback methodologies.
User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations.
User Interface (UI) Design focuses on anticipating what users might need to do and ensuring that the interface has elements that are easy to access, understand, and use to facilitate those actions.
The visual design focuses on the aesthetics of a site and its related materials by strategically implementing images, colours, fonts, and other elements.
I ♥ what I do, which is working in the profession that is never static and gives lots of opportunities to be creative.
I am always keen to hear from dynamic and forward thinking companies which will provide me with the tools and environment to excel.
Continuously engage with users through a combination of customer interviews and collaborative workshops, gather feedback and adjust design in response.
Customer interviews
Collaborative workshops
Prototype testing
Iterate design
Create a detailed set of user journeys and service blueprints that synthesise both business and customer goal and tasks.
User journeys
Service blueprints
Business goal and tasks
Customer goal and tasks
Create best practice design principles as a reference point that sets standards for all future digital services.
Best practice design principles
Style guides
Present progress regularly in an engaging way and encourage discussion.
Show and tell
Review
Retrospective
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