Hi, I am Coen,

I’m a designer with a strong emphasis on user experience and ease of use and more than ten years of relevant experience. As a creative, I worked across Europe in various business sectors, including financial services, public sector and retail.

My skill set

My skill set covers the full product lifecycle.

User Research

User research focuses on understanding user behaviours, needs, and motivations through observation techniques, task analysis, and other feedback methodologies.

User Experience

User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations.

User Interface

User Interface (UI) Design focuses on anticipating what users might need to do and ensuring that the interface has elements that are easy to access, understand, and use to facilitate those actions.

Visual Design

The visual design focuses on the aesthetics of a site and its related materials by strategically implementing images, colours, fonts, and other elements.

Let’s connect, Don’t be a stranger

I what I do, which is working in the profession that is never static and gives lots of opportunities to be creative.

I am always keen to hear from dynamic and forward thinking companies which will provide me with the tools and environment to excel.

My Approach

Engage, adapt & iterate

Continuously engage with users through a combination of customer interviews and collaborative workshops, gather feedback and adjust design in response.

Customer interviews

Collaborative workshops

Prototype testing

Iterate design

Determine goals and tasks

Create a detailed set of user journeys and service blueprints that synthesise both business and customer goal and tasks.

User journeys

Service blueprints

Business goal and tasks

Customer goal and tasks

Best practice design

Create best practice design principles as a reference point that sets standards for all future digital services.

Best practice design principles

Style guides

Present progress

Present progress regularly in an engaging way and encourage discussion.

Show and tell



My experience

My experience covers the full product lifecycle from the creation of concepts, flows, customer journeys, style guides, wireframes, prototypes and usability testing to working directly with developers for the implementation of the designs.

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